TREND REPORTS
We structure emerging social signals as a narrative system-view of culture. Our reports allow our clients to see the underlying meaning that is driving new trends and move past what is just popular and start investing in what will be adaptable and sustainable over time. Custom data analysis is available for specific geographic regions, themes and strategic investments. Contact us for more information.
In both South Korea and the United States, underlying societal pressures are driving significant challenges, including mental health crises and evolving political dynamics.
Cultural conventions like the recent ComplexCon in Vegas are fascinating arenas where consumers willingly engage, either fully aware of the underlying issues or entirely oblivious to them.
"Post-Global Fashion Design Futures" examines the evolution of the fashion industry under the pressures of post-pandemic forces, including supply chain fragility, the rise of nearshoring and reshoring, and the growing influence of political populism.
A resurgence of "Bro Culture" in the U.S., defined by assertive and traditional masculine ideals, could heighten cultural tensions with feminist movements, challenging principles of accountability, equity, and power-sharing. For brands and policymakers, navigating this landscape will require a deeper understanding of the dynamics shaping these narratives to develop strategies that bridge divides and foster unity in an increasingly polarized society.
Emerging dynamics suggest a future marked by greater societal division, reliance on verification tools, and the challenge of fostering authentic connections.
Economic factors significantly impact sports fandom, influencing fan spending on events and merchandise. While organizations understand the need for flexible pricing, they may underestimate the long-term effects of economic downturns on fan engagement.
