TREND REPORTS
We structure emerging social signals as a narrative system-view of culture. Our reports allow our clients to see the underlying meaning that is driving new trends and move past what is just popular and start investing in what will be adaptable and sustainable over time. Custom data analysis is available for specific geographic regions, themes and strategic investments. Contact us for more information.
This report explores crisis subcultures as adaptive responses to complex challenges, urging a rethinking of crisis management tools to foster resilience, collaboration, and innovative problem-solving.
This report explores how emerging technologies reshape living in 2025 by analyzing product trends from CES 2025, focusing on climate adaptation, sensory immersion, personalized healthcare, and hybrid work.
This report explores societal shifts shaped by cultural tensions, systemic inequities, and emerging narratives, offering strategies for resilience, inclusivity, and adaptation to evolving challenges.
This report explores measuring resonance, including emotional, cultural, and systemic connections, using tools like Culture Mapping. It highlights strategies for adaptive and inclusive designs in a complex shifting society.
Gender dynamics reveal profound tensions, where men face crises of isolation and identity as traditional roles are questioned, and women strive to balance empowerment with persistent societal burdens.
In both South Korea and the United States, underlying societal pressures are driving significant challenges, including mental health crises and evolving political dynamics.
Cultural conventions like the recent ComplexCon in Vegas are fascinating arenas where consumers willingly engage, either fully aware of the underlying issues or entirely oblivious to them.
"Post-Global Fashion Design Futures" examines the evolution of the fashion industry under the pressures of post-pandemic forces, including supply chain fragility, the rise of nearshoring and reshoring, and the growing influence of political populism.
A resurgence of "Bro Culture" in the U.S., defined by assertive and traditional masculine ideals, could heighten cultural tensions with feminist movements, challenging principles of accountability, equity, and power-sharing.
Emerging dynamics suggest a future marked by greater societal division, reliance on verification tools, and the challenge of fostering authentic connections.
Projected, probable, and wild card futures explore hybrid workspaces, decentralized networks, and radical personalization trends.
Economic factors significantly impact sports fandom, influencing fan spending on events and merchandise. While organizations understand the need for flexible pricing, they may underestimate the long-term effects of economic downturns on fan engagement.
