Cultural Research & Foresight
In times of rapid change, understanding culture is essential. Our approach identifies emerging ideologies, archetypes, and semiotic codes shaping society, translating these cultural signals into actionable strategies. By combining structured insights with advanced Generative AI, we provide practical research tools for informed decision-making. Clients use our methods to quickly recognize market trends, guide innovation, and redefine brand narratives. This clear guidance helps ensure adaptability and resilience in evolving markets.
Culture Mapping Intelligence
Our patented method of analysis uses semiotics and machine learning to interpret visual and textual language from a wide range of data sets, including social media, books, transcripts, gestures, stakeholder interviews, and existing consumer research. It also works directly with a company's internal data sources, such as reports, segmentation knowledge bases, and communication archives. By identifying meaningful patterns across these inputs, the method reveals underlying narratives and clarifies ambiguous insights. This approach connects established knowledge with emerging trends to support faster and more culturally relevant decision-making.
By combining computational linguistics and structured analytical techniques, we develop taxonomies that identify behavioral patterns and reduce biases. This systematic method transforms data into clear, actionable intelligence, enabling clients to confidently navigate new challenges. Our approach effectively integrates with Small and Large Language Models and proprietary databases, maintaining transparency and accuracy.
We consolidate diverse language sources—including social media, books, transcripts, and images—into our Culture Mapping framework, allowing us to:
Analyze cultural trends as a system of meaning
Model and measure behavioral archetypes and scenarios
Identify opportunities for innovation
Simulate and visualize detailed future scenarios
CUSTOM GPT Intelligence Toolkits (MEMBERSHIP SANDBOX)
Backed by over 20 years of machine learning innovation and built on a patented framework for structured cultural analysis, our growing library of custom GPTs does more than generate responses. It interprets meaning, filters cultural noise, and surfaces nuanced insight with precision. Trained on a continuously expanding dataset of over 500,000 cultural signals across markets, media, and behaviors, each GPT supports a consistent analytic approach that brings structure to desk research, accelerates trend identification, and uncovers design inspiration. As the library evolves, it delivers increasingly adaptive intelligence capable of translating cultural complexity into clear, actionable strategies. For any questions about any of these custom toolkits please email culturemapping@scenariodna.com
Breaks trend systems into components for analysis, stress-testing, and critical inquiry. (Free Access)
A layered toolkit that explores semiotic patterns of meaning in brand positioning and campaigns. (Free Access)
Analysis engine to construct design archetypes by analyzing signifiers and codes in the world around us. (Free Access)
Deconstructs explicit and implicit signifiers and codes in product packaging to structure and inform innovation platforms. (Subscription)
A structured toolkit that analyzes and measures cultural and sociolinguistic signals using the scenarioDNA patented framework. (Subscription)
A structured analysis toolikt that maps cultural codes and contextual signals by country and trend topic to surface regional dynamics. (Subscription)
A strcutured toolkit that models how different groups respond to disruption, whether climate, technological, or political, through cultural lenses. (Subscription)
Other GPT Toolkits: Trend Contrarion Toolkit, Imagination Toolkit, Subculture Analysis, Visualizing Unknowns
Publications
Tupot and Stock. Story Systems and Cultural Research: A Mixed-Methods Guide to Forecasting Social Change. Under contract with Routledge.