We are creative researchers and consultants specializing in organizing and analyzing cultural signals to identify emerging trends and provide strategic guidance on development, growth, and sustainability.
Our approach reveals clusters of ideologies emerging from language, uncovering archetypes and the codes driving them within a sociological framework. These frameworks enable a structured analytic approach to research and intelligence, allowing us to fully leverage the capabilities of new language-based generative AI models.
This method empowers us to help clients tackle complex questions related to their evolving strategies. We offer measurability and actionability to the abstract and emerging aspects of cultural change, which are critical for informed decision-making in investments, product development, and brand communication management amidst continuous change.
OUR SERVICE OUTPUTS
Brand Strategy & Growth
By aligning your brand’s messaging, products, and experiences with cultural insights, we help drive growth, strengthen connections with target audiences, and enhance market positioning, ultimately leading to increased market share and customer loyalty.
Cultural Strategy & Trend Analysis
By decoding cultural trends, we help you refine your strategic direction, ensuring your brand adapts to cultural changes, connects more deeply with your audience, and remains competitive in an ever-changing market.
Innovation Mapping
We help you uncover new opportunities for product and service innovation by mappng the language, codes and cultures impacting change, ensuring your brand stays at the forefront of industry advancements and consistently delivers solutions that resonate with evolving consumer needs.
Regional Experience: North America (Canada, Mexico, United States) LATAM (Mexico, Brazil, Caribbean, Costa Rica) Europe (Belgium, Netherlands, France, Germany, United Kingdom, Switzerland) Asia (China/Hong Kong, GCC countries, Indonesia, Japan, Sri Lanka)
Rigor in Semiotics
Our practice is rooted in semiotics, making sense of the visual and written language people naturally put out into the world. These signs bring to light implicit stories, which is pretty powerful in our current state of ambiguity. It has always been a large task for researchers to ask questions that people don’t yet have the vocabulary for.
The approach is transparent, easy to understand, feeds into machine learning and can be combined with AI tools using both Large Language Models and closed corpuses. It promotes rigorous analysis and allows for measurability so that we can better inform clients in making confident decisions on former unknowns. It allows us to advise with evidence.
Data-Agnostic Framework
We feed language into our Culture Mapping in many ways. We use open-source data, social media, books, transcripts, call records, imagery, gestures – if it is language, we can map it and build out taxonomies. Having a language framework also allows us to model behavioral archetypes through generative AI and speculative fictions. In addition, it fosters alignment with other widely used structured analytic techniques to quickly move beyond biases and fully triangulate issues.
Our experienced global anthropology field teams are skilled in conducting ethnographic investigations from home immersions to structured test environments. We hold co-creation sessions involving muses, category experts and industrial designers to develop innovation platforms and prototypes.