TREND REPORTS
This report explores measuring resonance, including emotional, cultural, and systemic connections, using tools like Culture Mapping. It highlights strategies for adaptive and inclusive designs in a complex shifting society.
This report explores crisis subcultures as adaptive responses to complex challenges, urging a rethinking of crisis management tools to foster resilience, collaboration, and innovative problem-solving.
This report explores societal shifts shaped by cultural tensions, systemic inequities, and emerging narratives, offering strategies for resilience, inclusivity, and adaptation to evolving challenges.
Emerging dynamics suggest a future marked by greater societal division, reliance on verification tools, and the challenge of fostering authentic connections.
This report explores how emerging technologies reshape living in 2025 by analyzing product trends from CES 2025, focusing on climate adaptation, sensory immersion, personalized healthcare, and hybrid work.
Cultural conventions like the recent ComplexCon in Vegas are fascinating arenas where consumers willingly engage, either fully aware of the underlying issues or entirely oblivious to them.
In both South Korea and the United States, underlying societal pressures are driving significant challenges, including mental health crises and evolving political dynamics.
"Post-Global Fashion Design Futures" examines the evolution of the fashion industry under the pressures of post-pandemic forces, including supply chain fragility, the rise of nearshoring and reshoring, and the growing influence of political populism.
To read changes in culture early, we analyze words and visuals as clusters of distinct societal traits and behaviors that indicate patterns of social change. Linguistic signifiers reveal such codes of behavior and inform archetypal narratives. Four narrative spaces present themselves across talent in the United States. This research systematically gathered 50 relevant quotes spanning various talent genres. Each quote was categorized based on its linguistic attributes, distinguishing between residual, dominant, emergent, or disruptive language. A tally of the classified quotes reveals statistics that can be applied to the general population of talent.
Archetypes of Women Today expands the binary discussion of women as either good or bad (or mother or witch) to look at the meaningful behavioral codes driving four archetypes. We identify nihilism, pursuit, vigilance and preservation as the drivers behind their archetypal behavior. Hear the women. Their voices are diverse.
Archetypes of Men Today require a dialog surrounding the legacy of iconic male culture and what modern expectations are. It requires a holistic view that includes all men and all women. We identify survival, illumination, visibility and power as the drivers behind their archetypal behaviors.